I visited LIFESTYLE EXPO TOKYO 2018 held by Reed Exhibition in Tokyo Big Sight on 4th July.

Exhibiting trade fairs is a good way for Finnish companies to expand their business to the Japanese market.

This trade fair was a big one held in whole the convention center and had a lot of visitors. There were 7 categories, and exhibitors were from many different countries.

My purpose for a visit was to figure out its atmosphere since I might introduce it to Finnish companies. I walked in many areas, and it was very, very hard. There were way too many booths to figure out. Of course, professional buyers may visit booths where they want, which is no problem...

Anyway, that's a positive thing: it had many visitors such as department stores and big chain stores. Feel free to contact us if interested!